Lisa.C Media A-Level NEA 2021

Centre Name: Harris Academy Chafford Hundred               Centre Number: 16706 Candidate Name: Lisa Chishaka                                                        Candidate Number: 4209 How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)   Product 1 : Music Video  I intend to use the age group of 16 - 25, who are socially conscious in the middle to upmarket demographic to help meet the requirements of the chosen brief. They are my target audience therefore I will use them as a way to help communicate the meaning behind my music video. My video is set in a conference room in a workplace. This relates to this age group as they are beginning to join the workforce b...

 Website:  https://lisachishaka.wixsite.com/lisanea2021 Storyboard: Intended Evidence: Intertextuality: I wanted to include my music video and an interview with the artist - the audio/visual element. I also wanted to link the music video to some social media website in order to make the website appear more realistic. Convergence: I wanted to link social media and incorporate it into my website.

Intended Evidence: Intertextuality:   Part of my intention with my music video was to include elements of intertextuality that link to my protest which is the Black Live Matter movement. I wanted to include elements of the riots in America as well as portraying the more hidden type of racism. I would have done this through my music video as the black characters would be rebelling against the bosses. The white people would have represented the government and how they turn a blind eye to the injustice happening right in front of them. Convergence: If I was able to film my music video, in the description I would have added a link to my website.  Furthermore I would have added the Warner Music Group watermark to the bottom of my video so that it shows that the video is apart of their company. I also would have created and added a social media page links to the description of my music video that link to the movement and to the artist's social media. Costumes in video footage: ...

 Film date: Saturday 11th July 2020 Plenary: It is important to have a schedule so that you can remain on task and also know what you are task aiming to achieve next. It organises your thoughts as well and stops you from forgetting your tasks. I am likely to find: -  Editing difficult - Organising my crew together so that we can complete the task efficiently difficult In order to overcome these difficulties: - I will learn how to edit properly  - Make a plan so that I can organise the team properly and also to become a bit more assertive

 In this task I will have all the people acting in my music video. Main Characters: Extra - Show more diversity and to represent the other members of staff but will not be the main focus of the music video Mia Darrel-Lambert Sophie Hobbs Charlotte Still Luke Sedge James Beackon Alex George

 The purpose of this task is to find where I am going to shoot my music video. Possible Locations: Harris Academy Conference centre: The school colour scheme is blue therefore the rooms have blue in them and the colour that I want in every room is blue Do not have to pay any money on securing the room therefore I can use the money on props such as printing the contracts, etc. Have to go around their school schedule and have to get a time when it is sunny as the British weather is unpredictable  Rent an office in Dartford: Correct colour scheme  Cheap to rent £20 an hour  Accessible to my whole cast  Great room size and perfect layout for video concept Would have to shoot the whole video in one day  Could be hard to find a day when everyone is available on the same day as it is away from school so they have to travel there

 This is the process of how I can up with my colour scheme and theme of the video. My song choice was freedom and in the first verse there is a line that says "paint the white flags blue" and the logo for WMG is blue. Therefore the colour that will be in every shoot of the music video will be blue.  The brief for the music video is protest and in 2020 there was the BLM movement and as a young black girl I wanted to represent that movement through the music video. The song choice is freedom hence why my website is called survivors as my website is a place for people who have survived as traumatic experience. My video is narrative based and it will show a story of the modern world and the modern type of racism. The artist will be the main character and will be wearing a different type of suit to draw the reader's eye to the artist.   It was a bit tricky to find complementary colours that don't bombard the audience but by using my peers as audience members I have found a...

 Chosen brief: 4 I am required to produce a music video and a website with two pages. Minimum requirements for my brief: Statement of Intent (approx. 500 words) Music video: One, three-minute music video.  Distribution channel: Content must be age appropriate for young adults from the age of 16. Number of web pages: One homepage and one linked page.  Target audience: Cross-media production target audience: A socially-conscious, 16–25, middle to upmarket demographic.  My target audience:  mainly female audience mainly listen to pop and RnB prefered shot - long shot  Like high key lighting All of the audience know about BLM All the audience are active supporters of BLM Prefer narrative based video Locations The video will be shot in one room. Office space location. The room look clean with everything in perfect conditions. Then at the end there will be a distribution in the room The colour blue should be used in every shot. everyone need to wear suits want th...