Mood Board

 Chosen brief: 4

I am required to produce a music video and a website with two pages.

Minimum requirements for my brief:

  • Statement of Intent (approx. 500 words)
  • Music video: One, three-minute music video. 
  • Distribution channel: Content must be age appropriate for young adults from the age of 16.
  • Number of web pages: One homepage and one linked page. 
Target audience: Cross-media production target audience: A socially-conscious, 16–25, middle to upmarket demographic. 

My target audience: 
  • mainly female audience
  • mainly listen to pop and RnB
  • prefered shot - long shot 
  • Like high key lighting
  • All of the audience know about BLM
  • All the audience are active supporters of BLM
  • Prefer narrative based video

Locations

The video will be shot in one room. Office space location. The room look clean with everything in perfect conditions. Then at the end there will be a distribution in the room


  • The colour blue should be used in every shot.
  • everyone need to wear suits
  • want the black people to there striped suits to represent imprisonment as if there is an imbalanced that you can feel but can barely see.  Represents how racism is still felt but hidden in plain sight
  • Want it to be raining so that it can represent that this is not a perfect world where everything is sunny and then at the end it will be sunny to represent a state of peace that we want but will never achieve as the people stay in there bubble the whole time


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