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Statement of Intent

Centre Name: Harris Academy Chafford Hundred               Centre Number: 16706 Candidate Name: Lisa Chishaka                                                        Candidate Number: 4209 How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)   Product 1 : Music Video  I intend to use the age group of 16 - 25, who are socially conscious in the middle to upmarket demographic to help meet the requirements of the chosen brief. They are my target audience therefore I will use them as a way to help communicate the meaning behind my music video. My video is set in a conference room in a workplace. This relates to this age group as they are beginning to join the workforce b...
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Media Institution

In this post I will be researching the media institution linked to my chosen brief 4 (music video), paying particular attention to the type of company they are and the type of media products they produce.  I will also be looking into how the company ethos is reflected in their products, this will give me a ideas on how I can incorporate this into my own production of both the main task and the website. I think by understanding the institution linked to my chosen brief, it will enable me to produce a media text that follows and reflects their style, ideologies and ethos more effectively. Question:  What is the name of the company you should be making your product for? Answer: Warner Music Group (WMG) Question: What type of media products do they produce?  Answer: They produce audio, audio  visual music and have a website  Question:  What type of company is it? Answer: Warner Music group is an American multinational entertainment and ...
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Intertextuality

In this intertextuality research task, I will be looking at how a range of media products in the category of 'music videos' and how they use intertextuality to appeal to a wide range of audiences.  I will also be highlighting what makes these references to other media texts effective. One product of intertextuality is the music video ‘writing on the wall’ by Sam Smith. The song starts with Sam Smith in a suit which is a reference to the James Bond as James Bond is always in a suit. There are also scenes of the movie in the actual video. There is also the classic symphony at the start which gives the audience the classic James Bond vibe. Another product of intertextuality is the music video ‘Thank you next’ by Ariana Grande. Ariana Grande’s target audience is 15 – 25. The video starts off with a pregnant Colleen Ballinger who is well known for character Maranda Sings she appears to be gossiping about Ariana Grande. There is also an appearance of Gabi Demartino who is w...
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