Media Institution

In this post I will be researching the media institution linked to my chosen brief 4 (music video), paying particular attention to the type of company they are and the type of media products they produce.  I will also be looking into how the company ethos is reflected in their products, this will give me a ideas on how I can incorporate this into my own production of both the main task and the website. I think by understanding the institution linked to my chosen brief, it will enable me to produce a media text that follows and reflects their style, ideologies and ethos more effectively.

Question: What is the name of the company you should be making your product for?

Answer: Warner Music Group (WMG)

Question: What type of media products do they produce? 

Answer: They produce audio, audio visual music and have a website 

Question: What type of company is it?

Answer: Warner Music group is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the “big three” recording companies and the third largest in the global music industry, after Universal Music Group (UMG) and Sony Music Entertainment (SME). Formerly part of Time Warner (now Warner Media), WMG was publicly traded on the New York Stock Exchange from 2005 until 2011, when it announced its privatisation and sale to Access Industries. It later had its second IPO on Nasdaq in 2020, once again becoming a public company. With a multibillion-dollar annual turnover, WMG employs more than 3,500 people and has operations in more than 50 countries throughout the world.

The company owns and operates some of the largest and most successful labels in the world, including Elektra Records,  Warner Records,  Parlophone, and Atlantic Records. WMG also owns Warner Chappell Music, one of the world's largest music publishers.

Warner Music Group ethos - put the artist first

WMG values - Led by an independent spirit and a devotion to great music, our renowned collection of distinctive record labels is home to the world’s most popular and influential artists.


For my music video I will have someone pretending to be Beyoncé and sing the song while they go through various scenes of female injustice. ( Reference New Rules by Dua Lipa).