Statement of Intent
Centre Name: Harris Academy Chafford Hundred Centre Number: 16706 Candidate Name: Lisa Chishaka Candidate Number: 4209 How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) Product 1 : Music Video I intend to use the age group of 16 - 25, who are socially conscious in the middle to upmarket demographic to help meet the requirements of the chosen brief. They are my target audience therefore I will use them as a way to help communicate the meaning behind my music video. My video is set in a conference room in a workplace. This relates to this age group as they are beginning to join the workforce b...
